What is Composable Commerce?
Establishing clear business goals that fit with your strategy will allow you to identify precisely what tech stack requirements you require for cost-efficient and agile operation by handpicking best-of-breed solutions. Read the Best info about composable commerce stack.
Composable commerce’s open ecosystem and modular architecture allow it to quickly adapt to changing customer expectations and technological advances, providing the flexibility necessary for adaptable commerce solutions.
What is Composable Architecture?
Composable Commerce provides brands with the ability to tailor their tech stack with best-of-breed tools, using microservices and APIs to connect frontend, backend, and omnichannel solutions together in an adaptive manner. It provides a modular structure that reduces dependency and allows businesses to scale up or down as necessary.
At its core, an all-in-one e-commerce platform is typically a monolith that encompasses everything needed for an online store. The composable architecture breaks this monolith apart into a series of modular, independent components known as microservices that manage specific functions such as shopping carts, payment processing, and inventory management. Each microservice can be deployed and scaled independently yet communicate through APIs with each other.
Packaged Business Capabilities, or PBCs, are integral to implementing composable solutions. A PBC represents an individual type of business capability like a virtual shopping cart or order management system and allows brands to tailor individual best-of-breed solutions specifically tailored to each unique need instead of having to select an all-encompassing technology suite.
Composable architecture also boasts the added advantage of cost efficiency, as merchants can select only those features they require rather than paying for features they don’t use or need. This cost-cutting measure can provide more cost-effective technology solutions for eCommerce that help future-proof businesses and accelerate growth. This benefit is particularly advantageous to high-growth retailers looking for future-proof technology solutions to keep their business growing at an accelerated pace.
Why is Composable Architecture Important for Retailers?
As soon as it comes to ecommerce, no one knows precisely what experiences your customers will want in the future. Therefore, adaptability is critical, which is why having a composable commerce tech stack allows your team to make changes swiftly and effortlessly – giving them the freedom to explore innovative front-end experience ideas, test different business models, and deliver tailored and optimized customer journeys across digital channels.
Composable architecture differs significantly from legacy platforms in that each piece of functionality (front end, back end, etc.) is treated as its independent service – making upgrades easier while improving scalability and resourcing flexibility.
More and more companies are turning to composable architecture to meet their business needs, particularly within B2B industries where customers increasingly demand stunning eCommerce experiences for both B2C and B2B buyers. Nieuwkoop Europe and Tamron both use composable architecture to craft unique, brand-driven experiences for their online customers – as seen with Nieuwkoop Europe offering interior landscaping services and camera lens manufacturer Tamron using composable architecture as part of their online experience creation strategies.
Transitioning to a composable commerce solution may seem like a significant undertaking, but it can actually be cost-effective. Thanks to its modular nature, composable architecture can help reduce operational expenses while simultaneously decreasing total technology spend by only paying for the components you need.
How do Composable Stacks Work?
Although each brand’s journey towards composable commerce may differ, there are common first steps. Beginning with the front end, as this drives customer experience and can be an especially critical piece in legacy solutions, is often crucial in increasing conversion rates, page speed, and revenue while creating world-class digital experiences.
Composable eCommerce strategies are driven by headless architecture, which decouples the front-end presentation layer from back-end commerce functionality. This allows each piece of functionality to be deployed, updated, and scaled independently from other components – providing modularity in an otherwise complex tech stack. Packaged business capabilities (PBC) serve this function and have their own specific set of APIs to allow them to function together for unique business-centric purposes.
Composable commerce not only reduces stack complexity but also hastens time-to-market. Merchants no longer need to wait for updates to the entire tech stack to take effect at once; each package can be updated separately with its own set of changes that can be delivered and tested quickly – providing merchants with agility in delivering new digital experiences faster for customers while staying ahead of the rapidly shifting ecommerce landscape.
What are the Benefits of Composable Stacks?
Composable commerce architecture provides merchants with unparalleled flexibility. This allows them to replace out-of-the-box functionality that falls short with something tailored precisely to their business and current reality and to customize experiences based on device type or customer navigation methods.
Composable tech stacks also provide speed. Developers can iterate and launch new digital experiences faster due to changes to the backend without impacting the front end – an advantage significant for omnichannel brands that must provide customers with quick service across various channels.
Composable technology stacks enable agile development teams by eliminating the need to wait for one specific developer to upgrade the entire platform. This allows multiple teams to work concurrently on pieces of the stack before seamlessly bringing everything together for a comprehensive experience.
Composable architecture presents merchants with the burden of managing and operating their microservices and customizations – an inherently time-consuming task without deep DevOps expertise or desire. To reduce this strain, we created App Builder as a streamlined way of deploying, managing, and operating custom components, providing merchants with reduced total operations costs overall.